Privacy Notice for Kid Style Edit
Introduction
Welcome to Kid Style Edit’s privacy notice.
Kid Style Edit respects your privacy and is committed to protecting your personal data. This privacy notice explains how we look after your personal data when you visit our website, kidstyleedit.com, and tells you about your privacy rights and how the law protects you.
Important Information and Who We Are
Purpose of this privacy notice
This notice aims to inform you how Kid Style Edit collects and processes your personal data, including any data you may provide through our website when you sign up for our newsletter, purchase a product, or take part in a competition.
While this website is not intended for children, we may collect data relating to children (e.g., for order delivery). Please read this notice together with any other privacy information we provide on specific occasions so you are fully aware of how and why we use your data.
Controller
Kid Style Edit is the data controller and responsible for this website.
Changes to the privacy notice and your duty to inform us of changes
We keep our privacy notice under regular review. It is important that the personal data we hold about you is accurate. Please tell us if your personal data changes, or you can amend your details by logging into your account.
Third-party links
Our website may include links to third-party websites, plug-ins, and applications. Clicking on these may allow third parties to collect data about you. We do not control these sites and are not responsible for their privacy practices. We encourage you to read the privacy notice of every website you visit.
The Data We Collect About You
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:
- Identity Data: Includes first name, last name, username, title, date of birth, gender, and, when required for international shipping, passport or government ID details.
- Contact Data: Includes billing address, delivery address, email address, and telephone numbers.
- Financial Data: Includes payment card details.
- Transaction Data: Includes details about payments and the products you have purchased from us.
- Technical Data: Includes internet protocol (IP) address, browser type and version, time zone, browser plug-ins, operating system, and other technology on the devices you use to access our website.
- Profile Data: Includes your username and password, purchase history, interests, preferences, and survey responses.
- Usage Data: Includes information about how you use our website and products.
- Marketing and Communications Data: Includes your preferences in receiving marketing from us.
We also collect, use, and share Aggregated Data, such as statistical or demographic data, for business purposes. This data does not directly reveal your identity.
We do not collect any Special Categories of Personal Data (such as details about race, ethnicity, religious beliefs, health data, etc.) nor any information about criminal convictions.
How Your Personal Data Is Collected
We use different methods to collect data from and about you:
- Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms, creating an account, placing an order, subscribing to our newsletter, entering a competition, or providing feedback.
- Automated technologies: As you interact with our website, we automatically collect Technical Data using cookies, server logs, and similar technologies. Please see our cookie notice for details.
- Third parties or publicly available sources: We may receive personal data about you from analytics providers, advertising networks, social media platforms, and publicly available sources.
How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your data:
- To perform a contract with you (e.g., to process and deliver your order).
- Where it is necessary for our legitimate interests and your interests do not override those interests.
- Where we need to comply with a legal obligation.
We generally do not rely on consent as a legal basis for processing, except for sending third-party direct marketing communications. You have the right to withdraw consent to marketing at any time.
Purposes for which we will use your personal data
| Purpose/Activity | Type of Data | Lawful Basis for Processing |
|---|---|---|
| To register you as a new customer | Identity, Contact, Technical | Performance of a contract with you |
| To process and deliver your order, manage payments | Identity, Contact, Financial, Transaction, Marketing | a) Performance of a contract b) Legitimate interests (to recover debts) |
| To manage our relationship with you (e.g., notify of changes, ask for a review) | Identity, Contact, Profile, Marketing | a) Performance of a contract b) Legal obligation c) Legitimate interests (to keep records updated) |
| To enable you to partake in a prize draw or survey | Identity, Contact, Profile, Usage, Marketing | Legitimate interests (to study customer use, develop our business) |
| To administer and protect our business and website | Identity, Contact, Technical | Legitimate interests (for IT security, fraud prevention) and Legal obligation |
| To deliver relevant website content and ads, measure effectiveness | Identity, Contact, Profile, Usage, Marketing, Technical | Legitimate interests (to study customer use, develop products, grow business, inform marketing) |
| To use data analytics to improve website and services | Technical, Usage, Marketing | Legitimate interests (to define customer types, keep site relevant, develop business) |
| To make suggestions and recommendations about goods/services | Identity, Contact, Technical, Usage, Profile, Marketing | Legitimate interests (to develop products/services and grow our business) |
Marketing
We provide you with choices regarding marketing.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage, and Profile Data to decide what products and offers may be relevant for you.
You will receive marketing communications from us if you have requested information, purchased goods, and have not opted out of receiving that marketing.
Third-party marketing
We will get your express opt-in consent before sharing your personal data with any external company for marketing purposes.
When you accept advertising cookies, we may share limited data (like your email address and purchase information) with third-party platforms (such as Meta or Google) to enable relevant online marketing, if you have an existing relationship with them.
Opting out
You can ask us or our partners to stop sending you marketing messages at any time by contacting us or adjusting your cookie preferences.
Opting out of marketing messages will not apply to personal data provided to us as a result of a product purchase, warranty registration, or other transactions.
Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.
Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements.
Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:
- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data to you or a third party.
- Withdraw consent at any time where we are relying on consent to process your data.
If you wish to exercise any of these rights, please contact us. You also have the right to lodge a complaint with a supervisory authority.
Contact Us
If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details provided on our website’s contact page.